Storyboards by Tony Lagotto.

After talking a full time Art Directors position at Vitamin, I got a call from my old friends at Nike to do another eye candy piece to promote their new Nike Fuse line of shoes. Needless to say we graciously accepted the challenge and went to work on this liquid light extravaganza. The final product is meant to promote Nike's new Fuse technology which doesn't use so much as a stitch to hold these shoes together, thus making them lighter and faster.

Client: NIKE

Studio: Vitamin

Director: Linas Jodwalis

Creative Director: Danny Delpurgatorio

Designers: Linas Jodwalis, Danny Delpurgatorio, Matt Beharry, Rob Foster, Frank Donnangelo

Storyboard Artist: Tony Lagotto

Director of 3D: Linas Jodwalis

3D Shoe Modeling: Evaldas Cesnavicius

3D Animation: Igor Chromanski

Compositors: Linas Jodwalis, Danny Delpurgatorio, Matt Beharry, Rob Foster

Editorial: Josh Bodnar

Colorist: Fred Keller

Producer: Larissa Shames

Sound Design: Todd Beyer