Behind the scenes by Linas Jodwalis.

Target Speed was part of the same campaign as Core and also created at Digital Kitchen. The premise of this spot was to show how all the sponsors of Target's racing team are collectively responsible for bringing this car to life. Nothing like renting out the Vegas International Speedway for a day and playing with fast cars.

Creative Director: Noah Conopask/Eric Anderson

Live Action Director: Noah Conopask/Eric Anderson

Director of 3D: Linas Jodwalis

Designer: Noah Conopask, Anthony Vitagliano

Animator: Anthony Vitagliano, Daniel Pernikoff, Peter Kallstrom

Compositor: Noah Conopask, Anthony Vitagliano, Daniel Pernikoff

3D: Linas Jodwalis, Mike Campobasso, Matt Rosenfeld, Nathan Davies, Seth Hall

Editor: Josh Bodnar

Sound: Amber Music

Producer: Andrea Biderman

ECD: Jeff Long

EP: Kent Smith